MEET MARY
Mary Schaper has spent 15 years at the intersection of policy, advocacy, and strategic communications. First on Capitol Hill, then at one of the country's largest trade associations, and as a trusted advisor to nonprofits and mission-driven organizations navigating growth and reputation.
She founded Luna Strategies because she believes good strategy and disciplined communications should be available to organizations of every size. She has led integrated advocacy and communications initiatives, modernized legacy operations, built scalable editorial and marketing systems, and guided organizations through high-visibility moments of transition.
Mary brings executive-level thinking, hands-on execution, and a track record of measurable results to every project.
Results That Speak:
- Directed growth strategy for a multi-publication media portfolio, launching custom content partnerships
- Planned and executed the go-to-market strategy for a global organization's flagship event, with more than 18,000 energy leaders in attendance
- 154% increase in new website users and 113% jump in virtual program attendance for a national civic education organization
- Led the digital launch of a national advocacy campaign during a Super Bowl
- 300%+ increase in digital interactions and 230% growth in email sign-ups at a top U.S. trade association
- Grew a national social media account from 5,000 daily impressions to over one million
